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Grenoble Tourism & Congress launched in early 2011 its new territorial brand: Play Grenoble.
The ambition is to grow in time through it and to develop its influence in France and internationally with local and remote audiences to tourists, prospective residents, students, partners, industry, potential investors, ...
Surrounded by a natural gem, dynamic university town with its american campus-style, town of Innovation and Sustainable Development, Grenoble presents its new brand.
Tourists, visitors and residents, all are invited to bet on Grenoble, playing with this destination ans its well-marked characteristics.
Play Grenoble means the uniqueness of the destination in terms of leisure and experience, between city and mountains!
It is the promise of a moment of fantasy and relaxation in a suitable environment for various leisure activities.
Play Grenoble is an encouragement for the economic and research areas to play the card of Grenoble!
This trademark is the promise of a destination that has an economical development.
Many partners are ready to "bet" on Grenoble and pledged to use the Play Grenoble brand on their different communication medias (publishing, textiles, websites, vehicles ...).
The City of Grenoble, without whom the brand would not have been possible, is obviously the preferred partner for it.
Come and discover a full range of products declining the new brand, in the Grenoble Tourist Office shop or on the web.
